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May 16
2011
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There seems to be a common trait among small business owners: they have a vision of success and are confident their hard work and determination will lead them there. It’s this optimism we wanted to celebrate today, in honor of Small Business Week. It’s also a trait that was abundantly obvious in the fourth annual FedEx Office Signs of the Times small business survey, where 63 percent of small business owners reported confidence in the long-term success of their business – up from 54 percent from last year.
Comment (1)
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Apr 21
2011
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There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.
To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi
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Nov 15
2010
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May 06
2010
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Randy Scarborough, Vice President of Marketing for FedEx OfficeFor three years running, the FedEx Office Signs of the Times Survey has polled small business owners around the U.S. to see how they’re feeling about both the broader economy and their businesses – and what approaches they’re taking to grow and thrive in good times and bad.
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Mar 12
2009
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Over the past few months, I have been hearing the question, “given the current economic slowdown, is now a worthwhile time to invest in building brands in emerging markets like China and India?” In my opinion, the answer to the question is a resounding “yes.” Despite the global economic slowdown, China and India remain two growth engines of world economy and present long-term opportunities, especially when you factor in their growing brand consciousness and middle class.
