Thursday, February 23, 2012
-
Feb 172012
I recently had the pleasure of helping to host NBC’s Brian Williams at the FedEx World Hub in Memphis. Brian was in town to film a profile of FedEx and our founder Fred Smith for his new show, Rock Center with Brian Williams which aired Wednesday night. We gave him the full FedEx Express immersion that night including a jump seat ride in one of our newest B777’s from Newark to Memphis with Captain Paul Cassel, an opportunity to stand on the tarmac while some of our 145 planes landing that night taxied in the distance, a look into the package sorting at the Matrix and the SPSS (wComments (0) -
Jul 212011...Since 2006, FedEx has been the sponsor of the China Badminton Team. This hugely successful relationship has already represented the excellent passion of speed, accuracy and leadership shared by both parties. As a leading express provider in China, FedEx is committed to providing its customers with fast, reliable service through its excellent work. In the future, both FedEx and the China Badminton team will continue to receive more achievements in their respective fields, and achieve mutual success through some joint events and communities activities...
-
Mar 292011
What is it about India and cricket? If you mention going to a cricket match, most people in US smile politely, then picture an Old World of young men lazing away the day on the cricket field with lunch and tea breaks to boot. Hardly the case these days.
The crisp whites of the linen-and-parasol set have long been replaced by teams of superb athletes in uniforms in bright blue or orange or green. Multiple game formats have evolved with the shortest version of the game time now lasting about three hours.
Cricket is almost religion in India where the entire country comes together around the new formats of a game that now defines modern India. -
Jan 102011
While one kind of checkered flag eluded Denny Hamlin on November 22, 2010, his efforts in another race, on November 18, earned him another kind of checkered flag in my book.
On Thursday, November 18, under all the pressures associated with the upcoming final race of the NASCAR 2010 Chase for the Sprint Cup - just four days away - Denny Hamlin chose to come out and participate in another kind of race, one associated with FedEx and our support for the American Red Cross: the Race to Prepare. -
Nov 152010
-
Sep 272010
On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels. The advertising launch coincides with the start of the 2010/2011 NFL season. The campaign will focus on the following services: FedEx Express (domestic and international), FedEx Ground® and FedEx Office. -
May 212010
I grew up around the game of golf. My father was an avid player and while he tried to pass along this heritage, I could more often be found running through the woods to find stray golf balls rather than on the tee box. Despite the fact I’m not a golfer today, I’ve always had an affinity for the sport and its interaction with nature. Apparently, I am not alone. -
Apr 122010
-
Apr 072010
FedEx team members across the country are gearing up to support the March of Dimes in one of its biggest fundraisers, the -
Jan 052010
As many of you watch the FedEx Orange Bowl tonight, I wanted to share my thoughts regarding the new round of ad work FedEx launched this January with the College Football Bowl Championship Series. This year’s FedEx brand campaign features five new television spots promoting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.
