There seems to be a common trait among small business owners: they have a vision of success and are confident their hard work and determination will lead them there. It’s this optimism we wanted to celebrate today, in honor of Small Business Week. It’s also a trait that was abundantly obvious in the fourth annual FedEx Office Signs of the Times small business survey, where 63 percent of small business owners reported confidence in the long-term success of their business – up from 54 percent from last year.

As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.

There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi